Our story

Welcome to B. LUVV & CO.

Where self-care meets self-expression, and every accessory is a celebration of individuality.

At B. LUVV & CO., we believe that a hair accessory can do more than just style your look—it can uplift, empower, and express who you are. Whether it’s a handmade scrunchie or a bold statement claw clip, each piece is thoughtfully designed to bring comfort, confidence, and a spark of joy to your day.

Inspired by generations of craftsmanship and a love for intentional living, our accessories are more than just practical—they’re symbols of confidence, creativity, and belonging. From soft and cozy to edgy and bold, every piece is made with love, intention, and a whole lot of heart.

Join us in embracing the beauty of self-love and personal style—one accessory at a time.