Our story

Hello Lovelies!

Welcome to B. LUVV & CO., where self-care and comfort meet style! I'm Cheyenne, a nurse and girl mom with a passion for spreading love and positivity. I founded this brand to celebrate individuality through handmade hair scrunchies and cute accessories that cultivate joy, confidence, and inclusion.

Inspired by my talented mom's sewing skills and fueled by love, kindness, and a whole lot of scrunchies, I design each piece to be a vibrant reminder of your worth and beauty. Our scrunchies are more than just hair ties - they're symbols of self-love, empowerment, and community. Made with premium fabric and meticulous care, they provide a secure hold and a cozy hug for your hair, while also wrapping you in a sense of belonging and acceptance.

At B. LUVV & CO., we're on a mission to spread positivity and joy like confetti! I believe that everyone deserves to feel seen, heard, and celebrated, and that a simple scrunchie can be a powerful tool for self-expression and connection. Whether you're looking for a pop of color or the perfect gift, our scrunchies are made with love, to help you embrace your uniqueness and shine your light.

So, join us on this adventure and dive into our collection to find something that speaks to your soul. Let's cultivate joy, confidence, and inclusion together, one handmade scrunchie at a time!