B. LUVV & CO.

Scrunchies to match your mood and elevate your moment.
Find your scrunchie

Spring LUVV Collection

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Satin Scrunchie in Mint
from $8.00
Cable Knit Scrunchie in Baby Blue
from $12.00
Satin Scrunchie in Lavender Haze
from $8.00
XL Cotton Scrunchie in Gingham & Bows
$15.00

Bold Accessories. Big Mood.

💖 Be Kind. Be You. Be Love. 💖

Goodbye, basic hair days. Hello, glow up moments.

At B. LUVV & CO., our scrunchies don’t just hold your hair — they lift your whole mood. Made for your messy buns, sleek ponies, and everything in between, each piece is handmade with love in California, so you can feel confident, every single day.

For women who show up with heart. For moments that deserve more than basic.

Because when you feel good, you glow different.

Shop by Style & Mood

All Scrunchies: Shop Every Style & Color
Every Style. Every Mood.
Silky Satin Scrunchies available in XL, Classic and Mini size. Handmade in California, USA by B. LUVV & CO.sic, and Mini size. Handmade
Glow Up Moments Start Here
Colorful cotton scrunchies by B. LUVV & CO.
Everyday Essentials, Elevated
Made to Move With You
Claw Clips for Statement Style
Gift Sets & Bundle Deals
The Little Extras You’ll Love

Female Founded

Female founded, heart led.
Every order supports a woman-owned business and our mission to celebrate individuality.

Free Shipping

Glow-up delivered free.
Enjoy free U.S. shipping on orders $40+ — because you deserve it.

Sustainable Style

High-Quality, Less Waste.
Crafted with premium materials and thoughtful design, for accessories you’ll love longer.

Styled. Loved. Raved About.

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA