Spring LUVV Collection
View allBold Accessories. Big Mood.
💖 Be Kind. Be You. Be Love. 💖
Goodbye, basic hair days. Hello, glow up moments.
At B. LUVV & CO., our scrunchies don’t just hold your hair — they lift your whole mood. Made for your messy buns, sleek ponies, and everything in between, each piece is handmade with love in California, so you can feel confident, every single day.
For women who show up with heart. For moments that deserve more than basic.
Because when you feel good, you glow different.