The Fall Edit

Rich color. Soft texture. Made for the season.
Shop the Edit

Scrunchies for every version of you.

Some days call for something simple. Others call for a little extra.

At B. LUVV & CO., we believe the little details make a difference. Our scrunchies are thoughtfully handmade in California with a signature fuller silhouette, soft fabrics, and a gentle, secure hold.

Made for everyday routines, changing moods, and whatever your style looks like today.

Be love. Be you.

Explore the Collection

Find Your Scrunchie
The Silky Edit
Soft Texture Club
Soft Scrunchie Set of 4 Neutral Ribbed Hair Ties for Women, Cozy Knit Scrunchie Bundle Gift for Her, Handmade Hair Accessories for Messy Bun
The Everyday Edit
Made to Move
Claw Clips
Scrunchie Sets & Bundles
The Little Extras

Female Founded

Female founded, heart led.
Every order supports a woman-owned business and our mission to celebrate individuality.

Free Shipping

Glow-up delivered free.
Enjoy free U.S. shipping on orders $40+ — because you deserve it.

Sustainable Style

High-Quality, Less Waste.
Crafted with premium materials and thoughtful design, for accessories you’ll love longer.

The LUVV Is Real.

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA