Color in Bloom

Fresh prints. Soft color. Effortless styling.
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It Was Never Just About Your Hair

Girls who wear scrunchies just know.

It was never just about your hair.

It’s how you show up—your mood, your energy, your style.

Soft. Bold. Minimal. Extra.

However you feel, you get to choose.

At B. LUVV & CO., each scrunchie is thoughtfully designed and sewn in small batches—made to feel like a soft, intentional moment of self-care in your everyday routine.

Because self-expression isn’t extra.

It’s everything.

Be love. Be you.

Newest Arrivals

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Cotton Scrunchie in Pink Gingham
from $9.00
Cotton Scrunchie in Rose Garden
from $11.00
Cotton Scrunchie in Meadowlight
from $9.00
Ribbed Scrunchie in Polka Noir
$11.00
Athletic Scrunchie in Orchid Pop
from $9.00

Explore the Collection

Every Style. Every Mood.
Glow Up Moments Start Here
Luxe Textures
Soft Scrunchie Set of 4 Neutral Ribbed Hair Ties for Women, Cozy Knit Scrunchie Bundle Gift for Her, Handmade Hair Accessories for Messy Bun
Everyday Essentials, Elevated
Made to Move With You
Claw Clips for Statement Style
Scrunchie Gift Sets & Bundles
The Little Extras You’ll Love

Female Founded

Female founded, heart led.
Every order supports a woman-owned business and our mission to celebrate individuality.

Free Shipping

Glow-up delivered free.
Enjoy free U.S. shipping on orders $40+ — because you deserve it.

Sustainable Style

High-Quality, Less Waste.
Crafted with premium materials and thoughtful design, for accessories you’ll love longer.

Styled. Loved. Raved About.

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA