SUMMER
OF LUVV

Summer hair don't care!
Shop This Shop Scrunchies

Best sellers

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Jean XL Scrunchie
$14.00
Vintage Rose XL Scrunchie
$13.00
Jean Classic Scrunchie
$10.00
Gold Leaf Hair Claw Clip
$12.00
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10 products

Hair accessories for all hair types

Welcome to B. LUVV & CO., where self-care and comfort meet style! Founded by a passionate nurse, girl mom, and self-care enthusiast, this brand is dedicated to cultivating confidence, love, and positivity through high-quality hair accessories. Based in California, USA, our collection features premium fabrics and secure-hold designs to transform your hair care routine. Embrace your uniqueness with us, one scrunchie at a time!

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Silky Satin Scrunchies available in XL, Classic and Mini size. Handmade in California, USA by B. LUVV & CO.sic, and Mini size. Handmade
SILKY SCRUNCHIES
Colorful cotton scrunchies by B. LUVV & CO.
COTTON & KNIT SCRUNCHIES
LIMITED EDITION SCRUNCHIES
TOWEL & SWIM SCRUNCHIES
HAIR CLIPS
BUNDLES AND MORE
ALL PRODUCTS

Female Founded

Woman-owned and Operated

Free Shipping

Free domestic shipping on orders $35 or more

Sustainable Style

High-quality Materials - Less Waste

Shop By Scrunchie Size

XL SCRUNCHIES
CLASSIC SCRUNCHIES
MINI SCRUNCHIES

Featured collection

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B. LUVV & CO. Tote Bag
$14.00
Baddie Classic Swim Scrunchie
$11.00
Baddie Mini Swim Scrunchie
$9.00
Baddie XL Swim Scrunchie
$15.00
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50 products

Testimonials

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim A.
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA
★★★★★

Great quality and so many cute styles!

I was looking for a brand of hand-made scrunchies to add to our assortment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries