B. LUVV & CO.

Scrunchies That Love Your Hair
Find your scrunchie

Lucky You – St. Paddy's Day Picks

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Lucky Clover Scrunchie
from $8.00
Emerald Silky Satin Scrunchie
from $8.00
Green Microvelvet Scrunchie
from $12.00
Hunter Silky Satin Scrunchie
from $8.00
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5 products

Our Most-Loved Scrunchies

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Sophie Scrunchie
$10.00
Call Me Rose Scrunchie
from $10.00
Pretty in Pink Scrunchie
from $8.00
Noir Silky Satin Scrunchie
from $8.00
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8 products

Hair Accessories Designed for Everyone

💖 Be Kind. Be You. Be Love. 💖

Discover thoughtfully crafted scrunchies and unique accessories designed to celebrate confidence, individuality, and effortless style. Based in sunny California, we create hair essentials that bring playfulness and luxury together—because your style should always reflect the remarkable person you are.

COLLECTIONS

ALL SCRUNCHIES
Show me ALL the Scrunchies!
Silky Satin Scrunchies available in XL, Classic and Mini size. Handmade in California, USA by B. LUVV & CO.sic, and Mini size. Handmade
Silky Collection
Colorful cotton scrunchies by B. LUVV & CO.
Cotton Comfort
Knit Knacks
VELVET LUXE
Velvet Luxe
Active Essentials
White acetate hair claw clip in the shape of a cute daisy.
Hair Claws & More

Female Founded

Woman-owned and Operated

Free Shipping

Free domestic shipping on orders $40 or more

Sustainable Style

High-quality Materials - Less Waste

Testimonials

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA