B. LUVV & CO.

Quality and Love. Handmade.
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SHOP OUR NEWEST ARRIVALS

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Mini Cotton Scrunchie - Dainty Heart
$8.00
Classic Knit Scrunchie - Sweetheart
$10.00
XL Cotton Scrunchie - Kitty
$14.00
Mini Knit Scrunchie - Sweetheart
$8.00
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16 products

LUVV IS IN THE HAIR

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XL Cotton Scrunchie - Romance
$14.00
Classic Cotton Scrunchie - Valentina
$10.00
XL Cotton Scrunchie - Dainty Heart
$14.00
Mini Satin Scrunchie - Ruby
$8.00
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27 products

Hair Accessories Designed for Everyone

Be Kind. Be You. Be Love.
Discover thoughtfully crafted scrunchies and unique accessories that celebrate confidence, individuality, and effortless style. Based in sunny California, our brand is rooted in creativity and care, offering pieces that let you express your truest self—because your style should always reflect the remarkable person you are.

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Silky Satin Scrunchies available in XL, Classic and Mini size. Handmade in California, USA by B. LUVV & CO.sic, and Mini size. Handmade
SILKY SCRUNCHIES
Colorful cotton scrunchies by B. LUVV & CO.
COTTON SCRUNCHIES
KNIT SCRUNCHIES
VELVET SCRUNCHIES
VELVET SCRUNCHIES
TOWEL, SPORT & SWIM SCRUNCHIES
HAIR CLIPS
BUNDLES AND MORE
ALL PRODUCTS

Female Founded

Woman-owned and Operated

Free Shipping

Free domestic shipping on orders $35 or more

Sustainable Style

High-quality Materials - Less Waste

Shop By Scrunchie Size

XL SCRUNCHIES
CLASSIC SCRUNCHIES
MINI SCRUNCHIES

BEST SELLERS

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Classic Cotton Scrunchie - Buffalo Plaid
$10.00
Classic Cotton Scrunchie - Denim
$10.00
Classic Performance Knit Scrunchie - Stormy
$10.00
Classic Rib Knit Scrunchie - Burgundy
$11.00
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10 products

Testimonials

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA