B. LUVV & CO.

Scrunchies That Love Your Hair
Find your scrunchie

Spring LUVV Collection

View all
Baby Blue Cable Knit Scrunchie
from $12.00
Flower Power XL Scrunchie
$16.00
Yellow Gingham Scrunchie
from $8.00
Gingham & Bows XL Scrunchie
$15.00

Bold Hair Accessories for Every Mood

💖 Be Kind. Be You. Be Love. 💖

Your hair deserves better than basic.

At B. LUVV & CO., we create high-quality, handmade scrunchies that do more than hold your hair—they celebrate who you are.

From self-care days to power pony moments, each piece is designed to boost your confidence and elevate your everyday.

Made in California with purpose, for women who show up with heart.

Because when you feel good, you glow different.

COLLECTIONS

All Scrunchies
Shop ALL the Scrunchies
Silky Satin Scrunchies available in XL, Classic and Mini size. Handmade in California, USA by B. LUVV & CO.sic, and Mini size. Handmade
Luxe Locks
Colorful cotton scrunchies by B. LUVV & CO.
Everyday Essentials
Active + Swim
Statement Hair Claws
Bundles and Sets
The Extras

Female Founded

Woman-owned and Operated

Free Shipping

Free domestic shipping on orders $40 or more

Sustainable Style

High-quality Materials - Less Waste

Testimonials

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA